Electric Vehicles Are Reaching Their “iPhone” Moment in 2017


Originally from Salay Consulting & Social Media Services

When the history books come to pass on 2017, one will look on this year as to where electric vehicles (EV’s) had its “iPhone moment.”

A decade ago, Apple released its revolutionary product. Although smartphones were around before, the iPhone helped change a lot of things. It helped changed how smartphones, and eventually the public warmed to mobile computing. It helped create new spillover industries while flipping old ones upside down.

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Image Credit via Pixabay. Under Public Domain via Creative Commons.

Three factors are contributing this year to why EV’s are reaching that watershed or “iPhone” moment.

EV’s are becoming More Affordable as Battery Prices Plummet: The first shipments of Tesla’s Model 3 have now begun to hit the streets. Initially showcased last year, Elon Musk’s company took 373,000 in reservations as of March 2017. What is so special about this car? It’s Tesla’s first EV into the affordable mass consumer market at $35,000 USD a piece. One of the criticisms with EV’s was the initial excessive costs for consumers.

However, declining lithium-ion battery prices are now making it more affordable to mass produce EV’s, along with Tesla’s Gigafactory 1 in Nevada.

With batteries coming less costly, EV’s are nearing a tipping point where they are near cost competitive with combustible engine vehicles. A recent report underlines this. By 2025, all new vehicles will be electric. It’s especially important to know given the Paris climate agreement requires all participants keep CO2 levels well below 2C while aiming for 1.5C above pre-industrial levels.  Transportation alone creates 23% of all carbon emissions, according to the World Bank. Thus, creating affordable, clean tech transportation options at the mass consumer level is essential in cutting carbon emissions out from transportation.

While other companies, including Nissan, Chevy already produce EV’s. Tesla has had critical acclaim with its prior other models, including the Model S. Just like how the iPhone 10 years ago was synonymous with smartphones.

Companies are Going All In on EV’s: 2017 is also the breaking point where companies are making plans to slam the brakes on fossil fuel based vehicles.

Volvo recently announced by 2019 they will cease to make combustion engine vehicles, and manufacture only EV’s or hybrids. This is the silver bullet car manufacturers need to go all-electric. In 2007, Apple entering the smartphone market with the iPhone helped lure other companies, including Samsung, LG, Sony, Nokia, and Chinese tech companies to get into the smartphone game, providing more consumer choice. Smartphone costs also came crashing down to insanely low levels. It’s now possible to get a smartphone for $32 (compared to $499 or $599 US in 2007 for an iPhone). While it’s highly unlikely anyone will see an EV for $32 in their lifetime, it’s entirely possible as more entrants flood the market, prices will drop to make EV’s even more affordable for Main Street.

 

Global Policy: You can also thank public policy makers around the world around the globe for helping contribute to EV’s watershed moment happening now.

While Trump dumped the Paris accord, other countries are strengthening their ties by supporting cleantech. France recently announced earlier this week by 2040. They will be eliminating the sale of all petrol fuelled based vehicles. Last year, Germany vowed to do the same by 2030. Policy makers are helping to shift towards cleaner vehicles, which adds another layer towards EV’s becoming a real force.

Thomas Friedman’s 2016 book Thank You For Being Late discussed how in 2007 was the watershed moment for many key technologies, ranging from cloud computing storage, solar energy, and smartphones.  Ten years later, thanks to declining lithium-ion battery prices, companies moving towards just electric cars, and supporting legislation, are helping EV’s have their “iPhone moment.”

So what you think? Has electric vehicles reached their watershed moment this year? You can reach me on Twitter at @adamjohnstonwpg, or by email at adamjwpg@mymts.net.

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iPhone At Ten Years Old


Original Post from Salay Consulting & Social Media Services

June 29th, 2007 was a big day as Apple’s iPhone (otherwise known as the “Jesus Phone”) sold for the first time. After that, the rest was history. Nothing has been the same since.  With its touch screen capabilities, allowing consumers to type at ease, without punching the daylights out of a BlackBerry QWERTY keyboard (or until you find you’ve been auto-corrected). Apple has gone on to sell 1.1 billion iPhones in ten years.

The iPhone has caused change, flipping things upside down.

Here is how the iPhone has (in)directly made an impact.

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Image Credit: iPhone by JESHOOTS via Pixabay. Under Public Domain via the Creative Commons

Opening up Smartphone Choice and Leapfrogging Past Old Infrastructure: After iPhone’s launch, we saw an explosion of companies get into the game. Google released its Android mobile operating system to counteract Apple’s operating system iOS. Then manufacturers Samsung, Sony, LG, wanted a piece of the action. Apple and Samsung today are constantly jockeying for the top position in the smartphone universe. Even an Indian manufacturer was able to produce a smartphone at a cost of $32.00. This is critical, considering there will be 4.1 billion users globally in 2020. Many of these new users will come from developing nations, who initially had limited to no Internet infrastructure.

There’s an App for That: Before the iPhone, it was more common for people to refer to apps regarding filling out job or credit card applications. Now you can not go without a day using mobile apps on your smartphone. Mobile apps took off when Apple launched its iPhone App Store in July 2008. It created new markets for IT developers who were looking to expand entrepreneurial opportunities outside of standard computing software. After Apple’s App store, came Google Play, which serves as  Android mobile app store. The app economy is only expected to grow. Analysts predict by 2020, the mobile app economy to reach $101 billion. According to c/net there are over 2 million apps now in the App store and “have spawned industries that couldn’t exist without smartphones,” naming car-sharing services Uber and Lyft.

Social Media Becomes More Social: While social media was here before the iPhone with MySpace, Facebook, and Twitter, iPhone’s launch helped create a breeding ground for how we know social media now. Facebook posts, tweets are now instantaneous, thanks to the iPhone. Mobile social media helped cover major events this decade faster than major news networks, including the Haiti Earthquake, Arab Spring, And the 2013 Alberta Floods.

However, with all good things, there has been some negative consequences with increased mobile social media use. It’s raised red flags amongst cyber security experts. Future Crimes author Marc Goodman suggests consumers are increasing their vulnerability, thanks to data given away freely on social media sites, and mobile apps.

 Mobile Apps lead the Path to a Smart and Connected World: As c/net pointed out, without the App’s store, these industries may not exist. The iPhone indirectly made mobile computing accessible to the common folk. Smartphone apps now make it easier for homes to become “smart.” From smart thermostats, including Google’s Nest, to Phillips Hue, a wireless controlled LED light bulb flows in between ubiquitous Internet connection, thanks to Wi-Fi and cell towers. It’s now possible, in 2017 to monitor your house’s heat, lighting, and find how much solar energy you are producing and consuming– all on your smartphone! This is big for consumers who are all in on the energy efficiency train.

Smart homes are only expected to increase in stature as more web-based devices increase with the advancement of the Internet of Things (IoT). Projections by 2020 have a total between 30.750 billion connected device on the Internet, while IoT market value is expected to reach $267 billion globally.

It’s hard to believe the iPhone has been around for a decade. No one should ever give Apple credit for creating smartphones, social media, or smart devices.

However, by tweaking and improving the smartphone with the iPhone, its help to entice competitors into smartphone markets, and give more choices to consumers; penetrate the mobile app market; make social media what it is today, and pave a path for Internet-connected devices which make our homes smart. The spillover benefits from the iPhone were the legacy of Steve Jobs iconic contribution to mobile phones.

Happy 10th birthday, iPhone. The world will never be the same again.